.At the launch of Astrid Andersen's brand new line Stel, a presentation held outside on a pier, The Street's 2002 tune "Turn the Webpage" was actually blowing up away from the stereo. It was a star-aligned, symbolic instant, given that the London-trained developer is actually starting a brand new phase in her fashion lifestyle, this time around focusing the work around herself.Andersen's much appreciated name menswear label was actually centered, vibrant, and also streetwise. Along with Stel, she detailed in a pre-show interview, "I have to rest pleasantly at the facility of it possibly even more this time around considering that today it's a girls's wear label, and also it is really more about me and my personal references." Stel likewise shows Andersen's evolution as a person. After stopping her pipe, the designer returned home to Jutland in the North of Denmark and also had two kids. She is actually certainly not the person she was back then.Shifting gears in vogue is actually challenging to perform. Brands appear to handle lives of their personal, as well as it's very easy to be pigeon-holed. Stel brake with some of manner's formalities. The label will reveal in-season, so what is presented will certainly be offered for investment. Together, seasonality is actually less important in the Stel equation than significance. Selections will definitely be identified through number (01, 02, and also 03 were displayed in Copenhagen), the principle being that you can come together items throughout "seasons" both in your closet and on the marketing floor. Andersen views no need for a well thought-out garment to be deserted even if the schedule pages flip. "The straight interpretation of stel is body," she stated, but it [refers additional to] a fundamental construct in a type of industrial technique it [additionally describes] a collection of valuables-- when you talk about a tea service, you would certainly call it a stel. For me, that was actually rather an interesting beginning factor in regards to the idea of creating both collectibles, however additionally something that is actually a brand-new foundation." Possessing styles position on scaffolding was fortuitous as it recommends a number of metaphors. There is actually building, which relates to creating a brand new label, and the notion of assistance connects to her idea that clothes need to help you. Stel is, in essence, a type of modular offering, but none with the angularity of one thing like Legos or even piled Mu00e6rsk delivery compartments. Activity, company, and empowerment become part of Andersen's plan. "When I speak about the label, I possess this tagline: tailoring that you can easily skate in, denim you may dance in, shirting you can travel in." Liberty, pleasure, activity.